Creating the helpdesk experience

We all have, sooner or later depenging on how you feel lucky, a frightening story about helpdesks: labyrintic menus, looping hold-on messages, and ultra-dumb helpdesk guys (ever felt that strange experience when every guy you talk to asks the same identical question before passing your call to the next one?).

Believe me, I’ve always been kinda unlucky with helpdesks. Unfortunately. So I was happy my first day at Gabetti to discover I would have worked shoulder to shoulder with a small helpdesk team serving our 1000 agencies on IT related problems.

Back in June 2006 the only way to contact the helpdesk was to give a call to a phone number behind which laied an exchange that took care of the call forwarding to the first free operator. In other words the process was something like

  1. call the number
  2. stay at least 15 mins (if you’re the lucky boy) on hold
  3. explain your problem to the operator (other 15 mins, at least)
  4. wait until the IT team solves your problem

A syncronous helpdesk is a waste of time for everybody: for who has the problem and for those who solve it.

Then we started innovating the technology and the processes below the IT helpdesk; our keyword was “asyncronous”.

The first step was to provide the support team and our users with a web interface, with proper problems sections, to communicate and manage tickets. We’re really really happy with the open source software OTRS which could be managed both via email and web and is plenty with personalizations.

That was an important shift from syncronous to asyncronous assistace which brought some interesting features to our helpdesk structure:

  • Our clients wouldn’t have to wait for a free operator to communicate their problems anymore
  • We have the power to simultaneously close a large number of tickets in the very moment (that is to say make more users happy in less time)
  • We can prioritize problems (both basing on the quantity and quality data of our users’ problems)

With just this change we obtained a huge (nearly half an hour) speed up of the ticket opening. Not bad, huh?

But the we moved fast forward both from the technology and process points of view: we rolled out Gabi, our Virtual Assistant, back in July to manage the whole help desk front-line and, more recently, we choosed to prioritize our asyncronous tools (such has gabi itself and the online helpdesk) by cutting the telephone helpdesk times from 8 to 3 hours a day.

Even if this strong move towards the asyncronous life style hasn’t already showed its entire potential the results are huge: the mean life time of each ticket is now something less than 1.5 days and the monthly helpdesk performance has gained full 44 man hours (which is something more than the Italian equivalent of the work week).

Is clicktracking the new eyetracking?

A couple of months ago I wrote a post to point out my personal view on what was considered the low cost alternative to eyetracking: clickrtracking, via a web 2.0 application called Crazy Egg.

My post raised some buzz that eventually lent to an invitation from the Crazy Egg crew to their private beta program. I was happy to accept since I was so curious on the effectiveness of the results.

To summarize my position (disclaimer: the company I work for sells Eye-tracking services):

  • You should care of what your users sees MORE then of what they click (otherwise you won’t be able to figure out why they haven’t clicked on certain links);
  • The users interactions with a web site/interface shouldn’t be summarized to just their clicks;
  • Crazy Egg is a cool app for zero-budget websites who care fo some more information on their users’ activity;
  • Even though Crazy Egg disappears when compared to Eye Tracking technology it totally stands over all the other log analyzer softwares.

After joining the beta testers group I tried Crazy Egg first on this site (too few clicks) and then on the HOTMC.COM web site homepage, collecting a total amount of 3432 clicks in 10 days.

Have I changed my mind? IS click-tracking the NEW eye-tracking?

Well. no.

Crazyegg: the future for statistics? HeatmapHOTMC.COM Homepage heatmap

As you can see from the above pictures (click on them to zoom in) the results on click hot areas reported (on the left) are completely different from gaze hot areas.

Questions such as:

  • Is my logo placement effective (e.g. Is my logo seen/perceived)?
  • Is the top-left menu perceived as the main navigation widget?
  • Is the design of the central (main) column effective?

remain sadly unanswered in the left image but find some anwers on the right one (the eye tracking one, so to say).

You can also see how click behaviours differ from sight behaviours: you don’t click everything you’ve seen and – interestingly – one of the least seen elements on the page (the Hotboard link nearly the base of the right most column) is the MOST clicked (I can give explanation on this if interested, just leave a note in the comments).

To conclude I’ll say that – where affordable – eye tracking remains the best way to user/reality check you designs (as said before Tobii eye tracking systems record the clicks too) but Crazy Egg is probably the best statistic visualization tool I’ve ever seen (a whole lot more then Webtrends) and let you discover some interesting data on your users’ click behaviours (in the above case we discovered that our users used the HOTMC.COM site to access our community forums).

Workstiff

Working Stiff I’m at home recaping from a bad flu and spending a lot of time reading my (too trascurated due to my daily job) Bloglines feeds and watching movies. The longer the flu the tougher the job for my DVD/DiVX library: I’m not yet so frustrated to switch to (yeeeck!) afternoon TV programs so I looked around for some nice online video to watch and, via Sanbaldo blog, I found “Working Stiff“: a low-budget indipendent movie available for free on the web.

Here’s the synopsis:

Gene is a beleaguered corporate filmmaker who directs training videos for a large corporation. Facing a financial crunch that could cost him his home, he decides to use the company studio at night to produce an ”adult” version of the anti-sexual harassment training video he’s shooting during the day. Comedy, 94 minutes.

If you love comedies and know a little bit of big-corp life this movie is for you!

I also really enjoied the whole Brightcove experience (Brightcove is the platform the movie is distributed on): I followed the Allaire‘s company first betas before joining Gabetti for an IPTV related RnD project for a big Italian company and I’m really amused of how brughtly great the product is now.