Yellow Line

This blog

Yellow line is a blog written by me, Matteo Penzo: manager, innovator and entrepreneur. The name Yellow Line comes from the Milano underground line 3, which I have used till summer 2008 to daily commute to the office.

Citing Peter Abilla I’d also like to point out that

I blog responsibly; I will not blog about anything confidential related to my employer, slander anybody, or blog about anything nasty. This blog is simply about my interests, life, business, and technology. The opinions expressed here are my personal opinions. Content published here is not read or approved by my employer, friends, or family before it is posted and do not necessarily represent the views and opinions of my employer or, anybody, for that matter. No warranties or other guarantees will be offered as to the quality of the opinions or anything else offered here. enjoy!

Who’s Matteo Penzo?

I’m the founder and CEO of the Frontiers of Interaction conference: the coolest event in Italy on the cross-boundaries between Technology, Innovation, Anthropology and Geekiness. Frontiers has been nominated by Yahoo’s event site Upcoming one of the most interesting conferences worldwide in 2009.

I’m Technology Director at frog design, a global innovation firm that works with the world’s leading companies, helping them create and bring to market meaningful products, services, and experiences.

In the last 10 years I’ve  always been in the online and innovation business with management roles at Gabetti Property Solutions SPA – one of the biggest real estate companies in Italy – and at start-up software companies where I created and directed the Design and Development team and the Research Center;

I’ve also done quite a bit of Research & Development, with projects focused on natural interactions between people and computers, automotive applications, and universal design specifically for the elderly and the disabled using eyetracking technology and voice recognition/TextToSpeech.

I’ve spoken before diverse audiences ranging from executives of major companies, innovators & makers, to aspiring college students looking to make their mark on the world. I’ve been invited as a speaker at national and international seminars including IDC seminars, International Forum on Enterprise 2.0, The Interaction Frontiers, Lift, CHI, Macromedia and VNU seminars to mention just a few and I have been professor for the Interaction Design course in the Masters program in Humanistic Computer Studies at Bicocca University, Milan.

I’ve written numerous articles on the subjects of natural interfaces, user experience (a lot of people seems to find my article on label placement really useful), and technological innovation. I’ve also been the UXnet Local Ambassador for Italy. I’m the proud founder and publisher of an online magazine about user experience for Adobe Flash called Flashability.

I’ve been featured in many books such as “Web form Design” by Luke Wroblesky or  ”Business Networking” by Roberto Marmo, newspapers such as the Washington Post, Scientific American, and most of the major Italian newspapers and magazines, television networks such as SKY (News Corp),  RAI1, RAI2, RAI3 (Italian State TV Channels).

You can contact me for research projects and/or speaking opportunities at matteo[AT]lineagialla[DOT]com or by connecting to my Linkedin Profile.