Google Earth VS Second Life for Real estate

Notice: for those of you who just in the latest times got in touch with this blog I work for Gabetti, one of the biggest Real Estate companies here in Italy and I produced and managed its world renowed Second Life project; so this post might be kinda influenced, but this is MY blog isn’t it? :-)

Today I got in touch with a post (in Italian) that (re)launched Google Earth (and its latest web browser plugin) as the mantra tool for real estate: it’s 3D, it renders the buildings (sort of), it lets you plan and build whaterver building you like. And it’s been kinda crrrrepy experience: yes it makes you seamlessy move in a 3D space but the overall experience really lacks of all that magic I got acquainted in Second Life.

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Speaking at Enterprise 2.0 Forum

Update: the organizers published the (Italian) video of my talk (just click on the “Gabetti” green button to jump directly to my speech). Don’t forget to take a look at the Q&A session too.
@emanuele: it’s kinda a pity there’s no embeddable version of the video available.

On the 3rd of June I’ll have the pleasure to participate at the International Forum on Enterprise 2.0 (registrartion is free and is linked here) in Milan superbly organized by the 2.0 guys at OpenKnowledge.

I’ll take part in a round table in the HR & Organization 2.0 session dedicated to “how we’ll run our organizations 10 years from now” together with Roberto Battaglia (Intesa San Paolo bank) and Marco Lotito (TIM Italy) where I’ll showcase the results of a wiki-based project I created at Gabetti.

Here’s the content of my talk

I’ll be hanging at the event since the early morning, just drop me a line (matteo [AT] lineagialla [DOT] com) if you like to share experiences or just have a talk.

New map tool for real estate listings

While the Microsoft database Utility rebuilds, AGAIN!, my entourage database (and yes, I know I’ll have to delete the file and have it recreated from the Exchange server, but I’m always optimistics with computers) I decided to finally find some time to write something on this now seldom updated blog (and my feeds stats are here to prove this).

After a couple of weeks of implementation and tuning (where we learned that messy Javascript code performs better then the state-of-the-art) we finally released to the public the beta version of the Gabetti map search (a demo video lays on my Flickr page) for real estate listings (those of Gabetti obviously – at the moment).

Nothing so new (apart from the fact that – as far as I know – the ONLY other similar tool in Italy is MAIOM – which we tried back in 2006 to explore the potential of geomapping tools potential for the real estate market): satellite view, small geocoded houses, balloons with overview of the house, AJAX, panning, etc.But I really find useful, and haven’t find in any other site apart Coldwell Banker’s (which works only in Firefox, on my Mac), is the usage of Point Of Interests (POI): we started from the hypothesis that price, square meters, number of rooms are important DETAILS not something you use when deciding to buy or not to buy (I find VERY interesting the usage of POI tha has been done in WalkscoreWhen I bought my home I had two main objectives: i. find it in a pleasant neighborhood and ii. near to all the services that make life more comfortable (supermarkets, cinemas, restaurants, kinder-gardens, etc.) and a satellite view enhanced with POIs makes this task extremely straightforward.We’re still in BETA and are plenty with enhancements to code and deliver (better user experience, better feedback, capability to search for streets and not only for cities, price/sqm filtering capabilities just to cite a few) but are really curious in evaluate how will the tool perform on our web users and how will our RE agents perceive it.