Google Earth VS Second Life for Real estate

Notice: for those of you who just in the latest times got in touch with this blog I work for Gabetti, one of the biggest Real Estate companies here in Italy and I produced and managed its world renowed Second Life project; so this post might be kinda influenced, but this is MY blog isn’t it? :-)

Today I got in touch with a post (in Italian) that (re)launched Google Earth (and its latest web browser plugin) as the mantra tool for real estate: it’s 3D, it renders the buildings (sort of), it lets you plan and build whaterver building you like. And it’s been kinda crrrrepy experience: yes it makes you seamlessy move in a 3D space but the overall experience really lacks of all that magic I got acquainted in Second Life.

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Things too cool to be silenced

It’s been really a lot this blog is now under silence due to my new home moving operations (more on this soon, promise) but I’ve recently been parte of a couple of things that are just too smart not to be written here.

Gabetti Real Estate map mash-up

Gabetti Map Search V.1.2

We just released the brand new map search for Real Estate listings on the Gabetti site; it’s a .NET application mounted on top of ViaMichelin API that you could use to look for an house in a specific area in Italy. The geodata are collected from the huge Gabetti listings database and placed straight on the cartography.

We’re actually in semi-private (you should be a registered Gabetti site user; registration at the site is public and free) BETA and are collecting users feedback to improve the application.

Uh, as a side note Gabetti is the first real estate company in Italy to have such an application.

Frontiers of Interaction 4

Frobntiers of Interaction 2008

This year the conference will talk about the more and more computerLESS World we’re living in. You can join us on Tuesday, July 1st from 9am to 5pm for a FREE DAY (lunch & breaks included) in Turin (Italy) (complete info on venue here).

My pal Leeander has really done a marvellous job for this year edition collecting a supa-dupa speakers frontline: Nicolas Nova, Bruno Giussani, Bruce Sterling, Elizabeth Churchill (Yahoo Inc.), and many more.

As said the conference is completely free but reistration is required; use your Yahoo id to subscribe on the Upcoming page.

My video introduction to Frontiers of Interaction 2008 from Matteo Penzo on Vimeo.

UPDATE: the conference has been a huge success; you can see all the talks video and the photos; we’ve been featured on a major Italian innovation newspaper and on Wired too!


I really feel bad not to have updated the blog in the latest weeks, but I had the chance to store a nice amount of things to say and still need to have the calm time to fix some aspects of my private life; that’s why don’t expect to find me here too soon.

Call to action: take part at Frontiers of Interaction and give a try to the brand new Gabetti Map Search.

Myrsine Island now open

In the nearly couple of month since my last post a lot of tasks of my professional life have reached their place in the cosmical karma.

Myrsine island at dawn

One of these is the release of the Myrsine Island on Second Life: a perfect replica made by Electric Sheep Company of a residence Gabetti is building on the Island of Sardinia (and that will be ready in 2010).
You can take a look at the product site or take the whole tour at the buildings in Second Life. The choice is yours.

This is a complete new experiment in SL for the Gabetti Group: we’re starting using the metavers not for metaverse’s sake but for RL business stuff; Myrsine island will be used by the Group agencies devoted to its commercialization as a tool to showcase the apartments to potential clients and – at the same time – it’s going to be a tool for foreigners to take a visit to the apartments, before buying, before leaving their countries.

On the island you’ll find a Manfrotto (who’s one of the top tripod producers all over the world) where you can get for free a machinima-o-maker hud to create videos in SL; machinema making has never been so easy! (see a video made with the machinima HUD on YouTube)

Just a bit of info for the moment. And I still owe Leeander a post about his latest innovation disruptive project: Open Spime.