UX Conference in Lugano

Note: all outgoing links will lead you to pages in Italian.

I just received an update from Luca Mascaro (friend and deus ex machina behind the UX company Sketchin) about an interesting conference on User Experience that’s going to be held in Lugano (Swiss) next December, 3rd.

The UX Conference claims itself as “The first conference on the user experience with a look at the innovation in strategy & design, mobility, playability and agile methods”.

You might want to buy a ticket here using my personal discount code (I’ve checked with Luca, and he’s fine with this :-) ) which gaves you access to a 10% discount (on the early bid price too):

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As strange as it could be (it’s a small World) 3 of the 4 Keynoters are close friends; you might also want to join them as a speaker submitting a paper for review.

3 months running (and counting)

Back in mid May I futurized a 10Km run after 30 days of training; I was far from being credible but guys here I am, I reached (and broke) the 10Km limit yesterday in a one hour, partly under a smooth rain, evening run near home (10,42Km, 1:00:08; 5′ 45” per Km).

I had to move really far from home not to fall in temptation to stop and go back: since my body wanted to relax my mind was forced to choose different (physical) paths to keep me moving forward and more distant. I’m really impressed on how much the nikeplus system was strategic to achive this result: it provide me with music, statistics on the run (eh eh) about time, distance and speed.

I recently reprogrammed my training so to be based on time more than on distance so to force me to properly manage energy and speed: I used to run very fast – 4 mins per Kilometer – at the beginning, and slightly moving down to 6 mins per Kilometer at the end of the run), the result is that I’m increasing the distance ran in the same time (thus increasing the medium frequency).

I’m really starting to love running; it makes me feel better, healthier and more mentally relaxed. I burn stress and I can free my mind of every thought but the feeling of my body, the feet, the legs, the arms. Once finished I really feel nicely tired, satisfied. And it’s a nice discussion topic too (my morning breakfast barman is a runner too and each and every morning asks me about my latest achivements :-) ).

Nikeplus is genial: easy to install, easy to use, one button to fire it up. But guys: let our web site experience enhance with the next release and – please oh please – provide me with a solution to the lack of data pairing between iPod and iTunes after I substituted the shoe sensor. I can say i already tried with no effect this, this and this.

What ecommerce should learn from Lambrusco wine

This is not a wine blog. But I really love good wine and I’m mad at the discovery of new bottles, and that’s why this is the second post about wine in less than a month.

To tell the whole truth I won’t speak about the (note: landing page in Italian) marvellous Lambrusco that I found last year in a wine show in Mantua but I’m going to tell you about an experience.

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