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Lif is ALWAYS surprising
It’s been a while I had this post in mind (and it’s a couple of weeks it’s staging on the draft folder of my WordPress admin). But life’s really busy in the last period and vacations are fastly approaching thus I have little or none time to settle things down to be ‘nough concentrated on writing.
Never say never could be the claim of this post. And my life in the last months really proves it.
I’d have said I’d never ever abandoned research. But now I’m managing a lot of innovating and interesting projects at one of the leading real estate (!!!) firms in Italy. Didn’t thought that research is just one of the faces of innovation.
I’d have said that this little italian guy was far to little to be cited by his U.S. UX myths. But then Luke Wroblewsky (!!!) wrote an entire post speaking of my UXmatters article on forms label positioning.
I’d have said that Italy was the farest province of the Internet empire. But then small projects like yours truly’s Mobup and bright minded companies such as Kallideas are taking the worldwide stage (and – BTW – it’s opening an office in Silicon Valley. VPs keep your eyes on them!).
And I have my two loves with me in this wonderful adventure.
Thank you.
Trofie and Pesto alla Genovese for the bloggers
I think this is one of the first experiments of this kind in Italy; It’s indeed the first I participate in: a gourmet gift for Italian bloggers consisting in 500gr of Trofie pasta and a small jar of pesto alla genovese.
(note: my RSS subscribers might have already read this coming out from the Flickr feed, I apologize with them)
This package is part of an interesting marketing campaign organized by the Italian typical food maker “San Lorenzo” focused on the blogosphera word of mouth power: they’re sending some packages to the italian bloggers that make request of (and, as a side note, without any explicit request of advertising via their blogs).
My personal opinion is that this is a cuttin edge guerrilla marketing tecnique for the Italian Market, were everything in the digital marketing arena is stuck at the 468×60 gif animated banner (more or less, I’d say 
)
After a little bit of research and link following I found that one of the heads behind this lovely initiative is Antonio Tombolini, one of the brightest Italian new technology entrepreneurs (he was the man behind the Esperya firm).
Even if I see a nearly complete frozen innovation market in Italy, something is slowly moving. And whether you’d want to test the effectivness of this campaign just take a look at the list of blogs that featured the product.
Update: the initiative has been upgraded to “permanent edition“. If you have a nearly 6 months old blog, subscribe to receive the free pack on your blog half year birthday. (I’d say this decision is kinda brave since most of such young blogs in Italy could be far from being well-known).