Tag Archives: starting-up

YellowLine. Reloaded

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Yep. More or less as in Matrix 2.0. New server, new Word Press, new template. And a brand new load of messy problems: giving the fact that I have not been able to convert my old WP 2.0 database into the new one, I really managed to completely f**k the previous version of the blow which now appears in a shining 500 error.

I really had the intention to repost the whole 2002 (circa) 2008 archive (which is now accessible only via MySQL admin consolle) before firing up the public version of the blog but we’re living tough times, my friends, and I’m pretty sure that the risk was to have everybody waiting forever.

Every week I’ll cherry-pick precious content from the past and post it here, in its original form and publishing date, waiting for a cool idea (or a cool friend) that we’ll magically import the whole database in a few seconds.

Everything is still very beta and I still need to have some plugins installed (such as the connections to my Flickr and Last.fm accounts) and the template completely tuned; but the RSS feed now correctly points here, and we cn only get better.

Gabetti digital signage

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Or, as I’d like to say: starting the innovation of the real estate market; Gabetti Open Points are interactive windows we started spreading through italy. They’re a 24h/7 Gabetty agency where you can search for an house or office, simulate your loan, and leave your data to be contacted by an agent.

Gabetti open pointThese interactive shop windows are built using a supercool fanless hush computer, a 32” Nec LCD screen and a touch-sensible ultrathin film that converts the existing glass window into an input device. Even if the technology isn’t so cutting edge I’ve never seen something similar applied to a shopping experience, moreover if we talk about real estate business.

There’s an interesting effect that we observed as more and more of this open points appear in our shops: the Observers or – as my boss likes to say – the “Broken Window effect“. When you use one of our Open Points immediately a huge crowd becomes visible on your back: curious people that have never ever seen something similar: a shop window that can be touched to interact with a monitor. WOW.

If you leave in Italy (or planning a trip to) be sure to leave a comment here below. We’re starting with a promotional initiative that involves the Open Points and a mass market distribution firm. you could try these machines and also win a 150.000 euros worth prize.