Just back in office from a crazy 3 days in Geneva and a plenty with todos weekend. I was greatly hosted by UXnet local representative Florian Egger (I arrived there as colleague, I left as friend. Thanks so much Florian!) and spent the two partying nights speaking with bright minded people like Noel “Noneck”, Florian himself, Jan-Christoph Zoels, Alexandra Deschamps-Sonsino and the rest of the Interaction Design Institute group.

I managed to convert my conference notes into HTML (if you use the great Mind Manager pls download the Map located here). As a disclaimer I’d say that they are extremely for my own personal use, and don’t know whether you can find them useful; you might want to integrate them with some of the excellent blog-reports findable on Technorati.

Bruno Giussani

• Band is increasing
  • Connectivity is no longer localized. It’s personal and environmental
• Individuals as actors or co-creators
• Multiple personas
  • we started have multiple personas on the web which might be different from how we really are
    • Some are directly controlled by us (eg. blogs, linkedin, etc.) some other no (like google)
• Digital world increasingly shadowing the real world
  • Socialight
  • Synthetic worlds and avatars (second life)
  • LOST TV show
    • It’s designed as a videogame
    • There’s clues that’re hidden in the film like in a videogame
• Digital decade
  • Almost B people on the web and B on cellphones
• Blog / Journalism
  • L’hebdo (Losanne weekly paper) started reporting on a blog the paris banlieu riots
    • Now they’re journalistically training banlieu people to blog for themselves

David Galipeau

• The message is NOT the media
• Internet = transfer of power
• Few tactics are effective without the use of traditional media
  • Internet is used as a support channel, a channel to get INTO the media
• God online
  • fund raigind and community building
  • god.com
  • Two audiences
    • mainstream
      • soft approach, professional
    • fundamentalist
      • very hard: text & images based
• Mobilization
  • pp, mobile and pseudonymsLocalit�
  • Reputation systems make new level of cooperation possible
  • artmark website
    • they give free identities to everyone
• Killer app of tomorrow are social practices
• Information as a unit of currency

Matt Jones

• Nseries
  • “social multimedia computers”
• Nect Networked experiences team
• Ubiqutous comuting is already here
• Human universals – Donald E. Brown
  • Play
    • Play x feedback = legibility
• play trends research
• Solified socialization
  • every conversation and interactoin is becoming like a game
  • Digitalization of conversations and socializations
• Let’s get physical
  • webcam base games
  • Gyms are becoming games
• Hacker play
• Truly playful spaces
  • The weather project
• 0 Just in time situations
  • Flash mobs
• Search and deploy
  • People writing on the cities and people finding the writings (yello w aroow project)
• Three strong filters
  • Books: The ambiguity of play, the play ethic, riules of play
• play = improvisation + exploring
• The iceberg of play
  • Top: casual, solo play
  • bottom: Connected, constructive play
• Play != entertainment
  • play is not frivolous

Cory Doctorow

• Your business model is NOT internet ready

Bruce Sterling

• Shaping things blog
  • Spime spime spime spime
• Web 0 is a social movement

Women in technology

• Involve you children (male and female) in technology, in fixing the computer, in web sites making
• (then gone changing my euros, notes end here)

Identity revolution

• Indentity 1.0
  • Rely on a trusted party and asymmetric
  • NOT web enabled
  • service driven model
  • Contect specific and not scalable
  • We are missing the identity layer
• Indentity 2.0
  • User centric model
  • Digital Identity
    • A set of claims someone makes about me
    • Based on a chip
      • Biggest issue: nobody has a smartcard reader
  • Infocard
    • By Microsoft
    • VERY difficult to use
• laws of identity
  • User control and consent
  • Limited discolsure for limited use
  • The law of the fewest party
  • Plularism of operators
  • Human integration
  • COnsistent experience across contects
• Identity management is about addressing personal, business and national issues

Nanotechnology

• What is coming within the to years in nano market
• Change in physical properties = disruptive technologies with new intellectual property
• Interdisciplinary field
• New potential to data storage (000 Gb/inch)
• Targeted nano-therapeuthics to defeat cancer

The specialization of communication channels

• People aber very good at choosing the right media for each situation
  • Most fix phone calls are done in public
  • Mobile phone is the personal channel.
  • Email is the administrative channel
  • IM and VOIP
    • Step in / step out conversation
    • Open channel in the background
  • Blogging is the networking channel; it hugely extends the number of communication partners
  • A pattern of communication arises, stays for a while and then disappears

InnovationLab

• Innovation has become a crucial success factor in every business
• Challenges to innovation
  • People still think is silos wchich are not connected
  • “Play” is still questioned. but play is NOT childish
  • No time to think at ideas
• Themeparks are a unity of space design, content and “experience”
• Think Tanks are one of the fastest growing tools for science, media and communication
  • Think Tanks in 0, 00 now
• Innovation labs are temporary installments which group together people from different brackgrouds
• It’s a physical blog on speed

Global Microbranding

• The best media is word of mouth (wrong)
• If your product doesn’t go to the market and changes the rules, there will be NO word of mouth
  • E.g. Skype, it’s a very subject for people conversations BECAUSE it has changed the rules
• Hugh used his blog post as the supporting speech slides
• See document: 00html

A journey into co-creation

• Innovation competencies are located within R&D, Marketing and creativity
  • Corporations cannot be “closed” anymore, they need to socialize with their customers

Jean-Fran�ois Groff

• Life is made of all the connections you have with people and objects. And this conncetions brings joy
• VIZTA project www.vizta.com

Open design

• Virtualization of working, playing, etc
  • The transactions in digital world are much more cost effective
• There’s a shift from buying from bookstores to buying online
• Ohmy News -> every citizen is a reporter -> pay what you think it’s worth
• Accessibility: is it only for geeks?
• Role of the designer in open design
  • He’s between the consumer and the artifact
• Virtualization of everyday is UNAVOIDABLE
• New paradigm: from designing forms and artifacts to designing rules and parameters for forms and artifacts to emerge

Corporate blogging (Robert Scoble)

• Reason #1: google
  • Other people control the conversation. If they don’t link to you, you don’t exhist
• Blog have taken the web to everybody, not only to HTML geeks
• Nobody is going to link a press release