The whole island has been developed by the Electric Sheep Company. You can take a look at the various phases of development in this Flickr Slideshow picturing the various avatars at work (big props to Chosen Few, the 3D artist who developed the island, and to Jeremy Flagstaff for the great work done).
We have a dedicated team, the Bright Five, operating inworld. You might find them browsing around or operating on the Gabetti Island. Go meet them.
And now a Ill Clan made launch machinima: