Tag Archives: real estate

30 seconds of celebrity

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Matteo Penzo on TG1It’s been a while I haven’t blogged, most of all because of working times expanding widely fagocitating my spare time. But now I’m sick at home and have some time to spend writing. So here we go.

I had my first 30 seconds of celebrity last Wednesday, 18 when a troup of the main Italian TV news entered my office to interview me about the Gabetti/Second Life project and then aired it BOTH on the lunchtime AND primetime show.

Unfortunately I hadn’t the chance to see me “live” but, if you hold a PC – since the video seems not to be working on Macs – you can take a look at the digital version on the TG1 website.

I just have a creepy quality AVI video so won’t post anything at the moment. I’m waiting for a hi-res DVD containing the interview.

Oh… and by the way: I really need my diet objectives to be pursued!

Gabetti digital signage

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Or, as I’d like to say: starting the innovation of the real estate market; Gabetti Open Points are interactive windows we started spreading through italy. They’re a 24h/7 Gabetty agency where you can search for an house or office, simulate your loan, and leave your data to be contacted by an agent.

Gabetti open pointThese interactive shop windows are built using a supercool fanless hush computer, a 32” Nec LCD screen and a touch-sensible ultrathin film that converts the existing glass window into an input device. Even if the technology isn’t so cutting edge I’ve never seen something similar applied to a shopping experience, moreover if we talk about real estate business.

There’s an interesting effect that we observed as more and more of this open points appear in our shops: the Observers or – as my boss likes to say – the “Broken Window effect“. When you use one of our Open Points immediately a huge crowd becomes visible on your back: curious people that have never ever seen something similar: a shop window that can be touched to interact with a monitor. WOW.

If you leave in Italy (or planning a trip to) be sure to leave a comment here below. We’re starting with a promotional initiative that involves the Open Points and a mass market distribution firm. you could try these machines and also win a 150.000 euros worth prize.